Valentine’s Day Economics


Valentine’s Day has long been referred to as a “Hallmark holiday” simply because people don’t celebrate it as a real holiday like they would Halloween or Christmas. This might be due to the fact that in order to actually celebrate Valentine’s Day, you have to have a valentine. Most of the time, this means a significant other such as a boyfriend, girlfriend, fiancé, husband, or wife. Friends who are single sometimes still celebrate and act as each other’s valentine. The amount of money spent on this holiday can be exorbitant when you break down all the costs that (most of the time) men end up spending on women. Here is a breakdown of Valentine’s Day economics.


Dinner and an activity

Many people go out to eat for Valentine’s day. Even if you want to save a little bit of money and eat in, money is spent on what is considered a “good hearty” meal, such as steak and lobster. When you add the costs of pre dinner drinks, appetizers, a full course meal, possible dessert, and tip for your server you are looking at spending a good chunk of change. Either prior to dinner or after dinner, there is usually a Valentine’s Day activity, such as seeing a movie. Going to the theater is not cheap these days. Ticket prices can cost well over $10 per person. Pair that with the soda, popcorn, or candy and you can spend upwards of $50.


Heart shaped candy

Candy is another classic Valentine’s Day gift for your significant other. Not only are prices for heart shaped candy increased during the holiday, but you usually get a significantly smaller amount of candy because it comes in a heart shape. In fact, the day after Valentine’s Day is actually a great day to purchase chocolates because most stores will offer this heart shaped candy at 50% off or more. It is a great way to save money if you can’t be with your significant other on Valentine’s Day, but not so much if you need that candy on the actual holiday.


Roses are red, violets are blue

If you don’t get flowers from your significant other on Valentine’s Day it is almost like a crime. Even getting at least one rose can show you love someone on Valentine’s Day. Flower stores advertise beautiful Valentine’s Day bouquets, which usually include the classic red rose. A dozen roses do not come cheap. Even if you want to purchase a cheaper bouquet, shops tend to hike up prices on Valentine’s Day, costing you more money than any other day.


Valentine’s Day card

Any store that sells cards will have a huge display of Valentine’s Day cards. Of course there are the easy .99 cards, but some of the funniest, or most romantic cards can cost as much as $9.99. Ever see those huge, music playing cards?


It is no wonder why Valentine’s Day is so popular. The economics that go into this holiday are great for several businesses, and this probably won’t change anytime soon.


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